Copywriter / Rio Grande Valley, Texas
You already have the message. I build what carries it: sales pages, email sequences, books and courses.
About
You can explain what you do to one person across a table and they get it. Then it goes on a page, into an email, onto an ad, and something drains out on the way. Closing that gap is the whole job.
Your buyer arrives mid-thought, already carrying the problem. When the writing meets them there, they feel seen, and the next step gets obvious.
Most of what I've written sold my own coaching programs and courses. The rest was for local businesses I worked with directly, including an accounting firm and an air conditioning company, and one book written for a client.
What I build
Written from your buyer's psychology outward.
Shaped out of material you already teach and have never had time to sit down with.
And the audience research that has to exist before either one works.
Built to hold up when you are not the one delivering them.
“Where do I sign up?”
A sales letter I never published
Last year I wrote a sales letter for a 16-week coaching program. Before posting it, I handed it to about three people and asked what I was missing. They asked, “Where do I sign up?” They told others, about seven people enrolled, and the letter never went up anywhere.
Selected work
My LinkedIn newsletter. Each issue takes one piece of copy a business already has and shows where the buyer stops listening.
Long articles that report and argue, with the sources listed at the end.
Short posts. Each one tells a documented test where the words changed and somebody measured the result.
Direct-response pieces written for real brands as demonstrations, using only the brand's public facts. Not commissioned.
Free, no email needed
Paste an email, a sales letter or a page. You get back up to three places a buyer slows down, each one pointing at a line of yours. If the piece is already strong, it says so.
It is a quick, automated read built on the same checks I use. The full read, with the rewrite direction, is the Copy Diagnosis.
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Talk it through
Ask about my work or which piece to read first. If you want me, leave your email in the conversation and I answer you myself.
This conversation needs JavaScript. You can also reach me on LinkedIn.