All work / Collection 01
The Buyer's Mind
My LinkedIn newsletter. Each issue takes one piece of copy a business already has and shows where the buyer stops listening.
- 01Your Course Sales Page Bio Is Proving the Wrong ThingSomewhere on your course sales page is a paragraph that lists everything you have ever accomplished. You wrote it to sound like someone worth learning from.
- 02Your LinkedIn Bio Is Reassuring a Fear Nobody Has AnymoreSomewhere in your LinkedIn About section is a sentence built to prove you're qualified. You are qualified. Nobody landing on your profile is wondering about that anymore.
- 03Your Website Hero Headline Is Written for the Wrong PersonSomewhere on your homepage sits a sentence that is quietly turning away the exact client you want most. You wrote it carefully. You have read it a hundred times.